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The Most Important Stop on Mom's Purchase Journey
When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.
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Ipsos Global @dvisory: The Economic Pulse of the World (July 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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3 Pillars to Strengthen Your Social Programs
While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.
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Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"
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Women, Technology and Democracy
Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of how female participants in its programs are using digital technology to increase their participation in politics as office holders, candidates, advocates and voters.