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Why political polarization means brands need to clarify their purpose
As ESG becomes more politically polarizing, brands need to be clear about their values, says Nooshin Warren, assistant professor of marketing at the University of Arizona.
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Purpose
With interconnected crises and political polarization on the horizon, the future of purpose is at a crossroads. Here’s how brands can make a difference and a profit in a world of competing issues and conflicting motivations.
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How people and politics will shape brand purpose in the future
How will corporate purpose evolve in a changing world? In his introduction, editor Matt Carmichael considers the forces shaping purpose’s uncertain future, and what they mean for industries and individuals alike.
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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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Ways to make tech advances feel more personal to purpose shoppers
Whether through tech innovation or advocacy, luxury brands can tie our purpose to our identities and help us express our own beliefs and priorities, says Alice Yu, vice president of consumer insights at Tapestry.
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PMSA Annual Conference
Join Ipsos MMA at the Grand Hyatt in San Diego for the Pharmaceutical Management Science Association’s annual conference.
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Data Dive: How men feel about the fight for women’s rights
In five points, we look at opinions across 32 countries as the ongoing struggle for equality regardless of gender rages on.
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For Trump’s indictment, don’t expect much movement from the public
In five charts is the entrenched and partisan state of play surrounding former President Donald Trump’s indictment.
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Greenbook IIEX North America
Please join Ipsos at the 10th annual Insight Innovation Exchange conference – an event about co-creating and predicting the future of insights.
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[RECORDING] Gender in the Workplace
Ipsos is pleased to invite you to our upcoming DC Salon for a panel discussion with top thinkers and professionals focused on gender dynamics in the workplace—and, by extension, in U.S. politics and elections.