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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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Shipping and returns are still the bugaboos of online shopping
Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker
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Ipsos the No. 1 Most Innovative Insights & Analytics Company
The 2025 ranking marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.
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How quiet tech and human insights could revive supersonic flight
In Ipsos What the Future’s inaugural Signals story, read how NASA is quietly revolutionizing supersonic flight by building tech and gathering public feedback to reset aviation’s future.
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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders
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Fewer Americans are planning to drive for the holidays
One in four Americans say they plan to travel 100 miles or more for the holidays, stable compared to last year, according to the Ipsos Consumer Tracker
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Slightly fewer Americans want to reduce cravings through medication
Across the board, Americans are slightly less interested in taking medications like GLP-1 drugs to reduce cravings for eating, drinking alcohol or gambling, according to new data from the Ipsos Consumer Tracker
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More people are using AI chatbots, but for what?
More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker
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What the Ipsos Care-o-Meter teaches us about America
The Ipsos Care-o-Meter shows that there are some definite disconnects between what people are seeing in their news (wherever they’re getting it) and what they care about. Here's what we've learned.