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Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Get access to big spenders, business leaders, and trendsetters with the Ipsos Global Influentials Study
How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?
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News
The future of news matters for brands, the general public, and … democracy itself. Here are the forces that could shape the headlines, businesses’ bottom lines and everything in between.
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How news can thrive by borrowing from tech and CPG playbooks
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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[WEBINAR] What the Future: News
Editor Matt Carmichael will guide you through exclusive data from our exclusive study on news avoidance, generational gaps in news consumption, fears about misinformation, and trust itself – plus highlights and excerpts from interviews with industry experts
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New book by Ipsos’ Clifford Young demystifies Polls, Pollsters, and Public Opinion
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters