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Republicans and independents are feeling more threatened
Republicans and independents are feeling much more threatened in the current political climate than they were just weeks ago, according to the Ipsos Consumer Tracker
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Americans are feeling much less confident about their economic status
Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.
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Only half of men think feminism benefits both sexes
Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
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Reuters/Ipsos Large Sample Poll February 2025
Americans are unhappy with the direction of the economy, their cost of living, and their personal finances.
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How humanizing pets is reshaping pet owners’ habits
More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.
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How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.
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How making pet care more affordable could make people healthier
Zoetis’ Jamie Brannan in conversation on the economics of pet ownership, the shifting landscape of pet care, and the ways animal companionship can improve human wellbeing.
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How pet parents are shaping the future of the pet business and beyond
Pet ownership is transforming society. Discover how evolving human-animal bonds will reshape industries, urban living and social norms in an increasingly pet-centric future.
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Support is mixed for the Trump administration's executive orders and policies
Washington Post/Ipsos poll finds 45% of Americans approve of the job Trump is doing