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Whatever the item, people don’t want to pay surge pricing for it
However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
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Who's voting for Robert Kennedy Jr.?
Below are five charts on support for RFK Jr., what his supporters look like, and how his candidacy might affect 2024
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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Americans are more confident about a Trump-led future except for one key topic
Americans overall are more confident about the country under Trump on a range of topics – except for access to abortion and reproductive care, according to the Ipsos Consumer Tracker
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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High-purchase cost and convenience of charging logistics remains barriers to owning an EV for Americans
Ipsos polling finds that some non-EV owning Americans are nudged towards considering an EV by improved charging infrastructure and government subsidies
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes
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With the nominations clinched, how does America feel about a Trump vs. Biden rematch?
Below are five charts on how Americans are feeling about the 2024 presidential election and the demographics to watch come November
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March 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up As Jobs Index Rebounds From Last Month’s Decline