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Encouraging competition in the app store space
New Ipsos research funded by Meta finds low awareness of alternative app store options
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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Nearly three in five registered voters in Florida favor expanding abortion access via ballot measure
The latest USA Today/Ipsos poll finds that white Floridians are more likely than Hispanic Floridians to say they will vote for state abortion legalization
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Where Latino Americans stand heading into the 2024 election
Below are five need-to-know points about Latinos as we look ahead to November
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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Brand Biden vs Brand Trump
The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.
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Two-thirds of registered voters say Trump’s hush money charges are serious
Reuters/Ipsos poll finds one-quarter of potential Trump voters say they would not vote for him if he was serving time in prison
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INTELLUS SUMMIT: Modeling the Impact of Patient and HCP Influence on Rx Behavior
Be sure to join us for our presentation, Modeling the Impact of Patient and HCP Influence on Prescribing Behavior and Informing Audience-specific Marketing Spend
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Latino Americans aren’t favorable to Trump or Biden, but feel the Democratic Party better represents them
New poll of Latino/Hispanic Americans finds that younger Latinos feel less optimistic about the future of the U.S.
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Risk
In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.