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Nearly half of Americans believe U.S. troops should have stayed in Afghanistan until all Americans and Afghan allies were evacuated
Only a third of Americans approve of how President Biden has handled the troops withdrawal in Afghanistan according to a recent Reuters/Ipsos poll
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Tech Sustainability: Activating Consumer Desire to Make a Difference
Next up in our sustainability series: the actions technology brands can take to bridge the “say-do” gap.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Cliff’s Take: Are the Kids Alright?
Teenagers emerge from the pandemic troubled by the direction of the country and less optimistic about their own futures.
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Ipsos Core Political : Presidential Approval Tracker (08/26/2021)
Just under half of Americans approve of President Biden's performance in office
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A strong majority of Americans want mask requirements back as delta surges
Many people are pulling back from public activities as the variant spreads widely across the U.S., but consumers don’t expect businesses to require employee vaccination.
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On COVID-19 vaccine, mask requirements, Americans prioritize common good over personal liberty
New USA Today/Ipsos poll: Majority say unvaccinated Americans should face some type of consequence for not getting the shot
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Ipsos Core Political : Presidential Approval Tracker (08/19/2021)
Only a quarter of Americans believe the country is heading in the right direction
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Sentiment about globalization cooler than before the pandemic across the world
Global survey conducted with the World Economic Forum highlights mixed views on international trade