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Affluent Americans: Home is Where the Heart Is
It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.
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Americans Predict Next Game of Thrones Death
Petyr Baelish tops list once again in Game of Thrones Death Poll.
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Affluent Americans: 5 Surprising Facts
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
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Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.
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#AllMenMustDie — And Peter Baelish Predicted to Die Next in Game of Thrones Death Watch
In Week 4 of our Game of Thrones Death Watch, Baelish resumes top spot on list after being outranked by Euron Greyjoy in Week 3
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Americans Guess Who's the Next to Die in Game of Thrones Death Watch
Euron Greyjoy tops the list this week, only slightly ahead of Grey Worm and dragons.
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Americans Predict Petyr Baelish is Next to Die on Game of Thrones
In Week 2 of our Game of Thrones Death Watch, American predict Petyr Baelish will be the next to die.
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Americans Guess Euron Greyjoy is the Next to Die on Game of Thrones
12% of Game of Thrones watchers guess Euron Greyjoy is most likely to die next on Game of Thrones.
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[WEBINAR] Affluents in the Fast Lane
For over 40 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by hundreds of companies to inform media, marketing and advertising decisions.
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[EVENT] Vroom Vroom
Are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to Affluent Americans’ love affair with cars – particularly vehicles that offer luxury, high-performance, and technological advances.