Smart Home Technology: Not Your Typical Tech

Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.

Smart Home Technology: Not Your Typical Tech

Smart Home is truly the merger of different worlds. The two most important groups in the Smart Home category are Tech Affluencers and Home Affluencers. On the surface, these may seem like two groups with little in common. However, there’s a sizable overlap between the two Affluencer segments—and it’s within this overlap that we find the core audience that is currently driving the category.

Ipsos Affluent Intelligence - Smart Home Technology

Media & Brand Communication