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The Bigger Picture
We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Ipsos Global @dvisory: The Economic Pulse of the World (October 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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New Director to Guide Client Offering in the Pacific Northwest
Nika Kabiri to Lead Ipsos MarketQuest Team in Seattle
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Ipsos Global @dvisory: The Economic Pulse of the World (September 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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The Immediacy of EFM
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.