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Ipsos Global @dvisory: The Economic Pulse of the World (January 2015)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Usability Tests
The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Understanding Choice & Consumption
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
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Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference
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Global Citizens Feel More Vulnerable Than They Did One Year Ago
Sense of Vulnerability Fueled by Two of Eight Threats in 2014:
Armed Conflict and Major Health Epidemic -
Ipsos Global @dvisory: The Economic Pulse of the World (November 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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The Bigger Picture
We may all agree that situational variables should be considered when trying to understand choice or consumption of a product or service but recently Ipsos observed the magnitude of their impact.
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Ipsos Global @dvisory: The Economic Pulse of the World (October 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective