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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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[VIRTUAL SUMMIT] The race to reshape retail in a period of mass disruption
Join Ipsos and our stellar clients for Ipsos’ third virtual summit as we focus in on retail and buying.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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[WEBINAR] Advertising 2021: Cultural Fluency, Gender & People of Color
During this complimentary webinar, we will share data from a broad sample of consumers on topics at the intersection of equality and advertising.
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Cliff’s Take: Americans In Wait And See Mode
Most still think a return our pre-COVID lives is a distant reality.
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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Consumer confidence ticks slightly upward
Gains in consumer sentiment driven by resurgence in jobs confidence
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Where We Buy Podcast
Listen in for tips on how retailers are getting ahead by offering curbside pickup.
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Consumer confidence holds steady following Biden’s inauguration
Partisan divergence widens as Republican sentiment declines further