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London Ranks as the Top “City Brand.” Sydney Emerges in Second Place, while Paris Declines from First in 2017 to Third in 2020
London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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How to measure and optimize tech brands’ marketing efforts in the time of coronavirus
We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.
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Data and insights will help CDC and Resolve develop guidelines for adapted COVID-19 preventive measures across Africa
This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.
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Top Social Media Sites Combating Misinformation
Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.
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Affluent Consumers: A Return to Normal?
Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
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Talking about family at work? Not such a good idea if you’re a woman
Twice as many think women who talk about family are likely to have their career harmed compared to men.
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No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
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Do Men and Women Feel Treated Equally in Workplaces Around the World?
Americans are least likely to say asking a colleague for a date is appropriate and most likely to believe women’s careers are hurt more by rejecting advances