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IA NEXT 2019
Join Ipsos for a unique, original, authentic and hyper-curated conference dedicated to intelligence.
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Effie Awards Gala
Ipsos is proud to be a sponsor / author of the upcoming Effie Index Report – an annual ranking of the most effective advertising in America today.
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ISDN 2019
Join Ipsos’ Davide Baldo to learn more about how consumers mood and emotional responses impact ad effectiveness, thereby enhancing the value of neurometrics.
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We see with our mind, not just with our eyes
Looks matter! Despite our best intentions not to judge (a product) by appearance, our brain automatically and instinctively does.
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Nine Trends Impacting the Baking Industry’s Future
1. A product’s quality, 2. Behind the scenes, 3. Going beyond. Discover why these 3 trends will help propel the industry forward.
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[WEBINAR] The Future of In-Store Growth: Leveraging BSci
Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience?
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Will CBD be cannabis’ biggest high?
Jessica Schneider talks about the rampant innovation and growing demand for CBD-infused products. Her vices: wine, chocolate-covered cherries, and murder documentaries, preferably all at once.
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The Millennial-ization of premium spirits
Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.
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[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.