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[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
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Creating Agile and Adaptive Shopper Journey Strategies
In this article, we explore how behavioral science frameworks can be used to improve understanding around the digital consumer experience while revising in-market strategies.
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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DTC National Conference
Join Ipsos’ Surya Pandruvada (April 17 @3:45pm) at this year’s DTC National pharmaceutical marketing conference to learn more about “The Next Generation of Predictive Analytics.”
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Tips for Successful Text Analytics
Discover five ground rules to follow to ensure more success in using text analytics tools.
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The Future of Perennials and Connected Health and Wellness
In this on demand webinar we dispel myths about aging and technology, and explore how connected health is transforming healthcare for Perennials.
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Leveraging Unaided Social Conversation
With the rise of consumer-centric marketing, the opportunities to leverage unaided conversations already happening across social media go well beyond the basic monitoring of early days.
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Five steps to ensure your evidence and access strategy is fit for the future
Our latest paper provides step-by-step guidance to launch strategies that are nuanced enough to capture value across stakeholders, supported by the right evidence at the right time and fit for a variety of future scenarios.
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IIeX 2019
Ipsos is delighted that our very own Brittany Calvert is among the industry’s next generation of leaders.
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Women in Luxury Conference
Join Ipsos’ Patricia Clark at the third annual Women in Luxury 2019 conference, an event hosted by Luxury Daily that is designed to reflect the expertise and smarts of women leaders in the luxury business.