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At Home and On The Go With The Millennials

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.

Men, Women, and Media: United by Media, Divided By Content

When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.

Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps

For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.

Ipsos/Reuters Poll (October 3): Government Shutdown

Ipsos/Reuters Poll (October 3): Core Political Approval

Ipsos/RBC Consumer Outlook Index: October 2013

Seven Critical Steps from Traditional CSAT Research to Modern EFM

Published by Quirk's Marketing Research Review, October 2013, p.38 — The move from traditional research to modern Enterprise Feedback Management (EFM) is a big change for most firms.

Men, Women, And Media: United by Media, Divided By Content

Marketing Daily: Commentary

Create More Evocative And Successful Concepts

Innovate In The Real World

Hiding Behind a Virtual Pen: Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person