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Engage, But Gently: More Top Line Thoughts on 2014

PharmExecBlog, January 14, 2014

Ipsos/RBC Consumer Outlook Index: February 2014

Ipsos MarketQuest appoints Jerry Forristal as new Global Head of the Censydiam Institute

Ipsos UU appoints Sue Phillips as new Global Head of Insight

Observations on Healthcare Exchange Enrollment

Are the Affordable Care Act (ACA) healthcare exchanges financially sustainable?

FYI: Who's Cutting the Cord?

The rise of the Cord Cutter is a recent phenomenon that has the TV industry abuzz about its possible implications on the existing business model.

Consumer Voice: Size Matters

The conversation seems to be heating up again around what consumer engagement, consumer collaboration and voice of the consumer really means. And I am astonished by what I am hearing. Specifically, how companies promising to help empower consumers or deliver consumer voice really only want to empower or listen to a select few.

Who's Cutting the Cord?

by Gavin Bridge & Irene Manahan

What Can Mobile Payment Marketers Learn from Coffee Machines?

by Jason Brown

Ipsos/Reuters Poll (January 30): Core Political Approval