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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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[WEBINAR] From Purpose to Profit: Understanding the Economics of ESG
Ipsos has developed an innovative framework for assessing the efficacy and profitability of ESG initiatives.
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How to promote equity and inclusion in the creator economy
With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Empowering B2B Intermediaries through Customer Experience
Listen in as our Customer Experience research experts reveal the four core tenets of a successful firm-intermediary B2B relationship.
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Insights for activating the purchasing journey
Revisit our recorded webinar to hear insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.
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[WEBINAR] Turning Browsers into Buyers: Unlocking the Potential of Retail Sales Associates
We'll share insights into the current expectations of sales associates as well as keys to unlocking their potential.
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[WEBINAR] Four Ways Demand Spaces Can Ignite Brand Growth
At Ipsos, we use a unique Demand Space approach that combines people, needs, and context into one segmentation – and yields results that will help you understand and pursue growth opportunities through a multi-dimensional lens.
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Business travel is down. Leisure travel is up. Here's what that means for hospitality businesses.
Here’s how hospitality brands can take advantage of shifting trends to become leaders of tomorrow.