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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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[WEBINAR] Defending the Customer During Economic Uncertainty
Join Ipsos Customer Experience experts, Stephanie Bannos-Ryback (EVP and US CX Service Line Leader) and Mary DeBisschop (SVP and Chief Commercial Officer, Ipsos CX), as they review 5 challenges faced by CX leaders in times of economic uncertainty.
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Adding AI to ads, search and social media drastically lowers Americans’ trust
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Human Factors For Kids: Conducting human factors testing with pediatrics
Listen in as we discuss the nature of the conditions affecting pediatrics, the FDA guidelines on pediatric users, as well as the considerations required to design and conduct human factors research with pediatric patients.
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The State of the State of the Union
In five charts we look at the politics around the State of the Union.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker February 2023
Americans believe the country is heading in the wrong direction.
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How changing institutions will define relationships
The institutions where people meet are changing, which could lead to more online forms of meeting and dating. The American Enterprise Institute’s Dan Cox finds this commodification and gamification of relationships troubling.
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What business and institutions need to know about changing norms of love
How will people meet their partners? How many will they have at once, and over their lifetimes? These answers are changing, and increasingly technology and platforms are playing a role. What the Future Editor Matt Carmichael outlines how love in all its forms will drive how people live, spend, relate and even vote.
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Where the next generation of online dating is headed
People are bad at marketing themselves in online dating, says sociologist and dating expert Jess Carbino. Here’s how she thinks dating platforms could use AI to help make better matches.
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How people are rethinking happily ever after
More people than ever are living unmarried and marrying later in life. But many brands are still selling coupledom, says relationship columnist Meredith Goldstein. Here’s how she sees the future of relationships and modern love.