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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active
Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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Millennials and the Impact of Social Brand Perception
Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.
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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?