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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough
Over Half of Customers Think They are Working Harder Than Companies to Fix Problems
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Consumers Share Positive and Negative Experiences Equally
New Research Finds Good Experiences Are Shared Through Word of Mouth and Social Media as Frequently as the Bad
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions
Top-Rated Audio System Brands Influence Half of Car Purchase Considerations
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Game-Changing Insights into New Technology Used for Our Health and Wellbeing
Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active
Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.