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How brands can synthesize a business from a desired ingredient
Paraxanthine, a synthesized component of caffeine that shows promise to provide focused energy without the jitters or a caffeine crash, is the star ingredient in a new generation of energy drink called Update that’s being targeted to the crypto, NFT and blockchain-based Web3 builders.
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Ways delivering food will get even more convenient
A recent Grubhub partnership with 7-Eleven and other moves in this space show how the importance of delivered “convenience” is spilling into virtually every category within food and beyond.
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How inflation is affecting the things we care about most
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Ipsos Core Political : Presidential Approval Tracker (05/11/2022)
This week’s Ipsos’ Core Political illustrates the decreased support President Joe Biden has seen over the past year.
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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EQUALITY LOUNGE @ Cannes Lions
Convening leaders across industries to discuss everything from sustainability to the future of work, to how art, design and technology can come together to advance equality in the world. We’ll be there – we look forward to connecting with you!
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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The rich are getting richer – but low-income Americans are actually getting poorer
Despite talk of the Great Resignation, many people whose income increased got a raise or took an additional job
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models