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The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
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Elections & social media: the battle against disinformation and trust issues
Do people feel that disinformation has had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
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Thought Leadership: Veteran’s Day – Supporting Those Who Have Served
69% of Americans have personal connections to Veterans, either through close personal relationships or having served themselves, and use terms like "brave" and "service" to describe them
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November 2023 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows No Significant Change For The Third Consecutive Month
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Republican debate watchers see Haley as the best performer, Ramaswamy as the worst
The 538/Washington Post/Ipsos post-debate poll also finds that only about a quarter of likely Republican primary voters tuned into the debate
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One year from Election Day, Republicans perceived as better at handling the economy
New ABC News/Ipsos poll finds that the economy and healthcare top the list of issues most important to Americans
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Don’t forget about inflation this travel season
Below are five charts on Americans’ plans for holiday travel and how, despite dropping off, inflation is still making an impact on Americans
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Nation Brands Index 2023: Japan takes the lead for the first time in NBI history
Germany drops down to second after a six-year reign, while Canada remains in third place overall. The UK and US climb the ranks and place fourth and sixth, respectively.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.