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Neuromarketing World Forum
Please join Ipsos to hear more about The Cognitive Mechanisms of Believing Misinformation across Life Stages and Cultures
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Ipsos-CARD Dissertation Proposal Award
Ipsos regularly partners with the CARD lab at Temple University. The CARD lab mission to promote applied, interdisciplinary and multi-method research in decision-making and facilitate the translation of findings into actionable insights for business and society fits with Ipsos’ vision of leveraging academic insights for the most advanced and rigorous science that can drive practical solutions for clients.
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Why parenting leads to greener perspectives (and purchases)
Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.
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How climate anxiety is shaping people’s decisions to have kids
Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.
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The futures parents want — and expect — for their children
Parents’ hopes and fears for their children structure their lives and their livelihoods. Ipsos’ Sheena Singh explains why listening to parents adds insights beyond the data.
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How today’s parents are raising tomorrow’s leaders differently
Pew Research Center’s Rachel Minkin breaks down the data on how parenting is changing (and will continue to change) in America, from shifting gender roles to whether parents today follow or break from their own upbringing.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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Parenting
It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.
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Americans divided on whether President Biden received special treatment in classified documents report
New Reuters/Ipsos polling finds few Americans are very familiar with Special Counsel Robert Hur’s comments about President Biden’s age