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Want to Reach Consumers After COVID?
Referencing new pandemic adaptation research, we share insights to help business leaders anticipate what’s next.
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Here’s what people want to do first after getting the COVID-19 vaccine
Visiting family and friends is at the top of the list; young people are more likely to have plans.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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How the Pandemic Will Change How and Where We Live
Ipsos’ What the Future report asks what housing and migration patterns will stick
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Cliff’s Take: Is Biden’s House Built on Solid Ground?
Approval ratings versus hyperpolarized pandemania
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Why home financing needs innovation beyond the pricing game
All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory.