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Emotion and Engagement, Brand Equity, and Persuasion

Getting to the Root of Innovation Part 2 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 2 of 2 View part 1

Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits

A Case for the Realistic Concept in Testing

Senior Brand Research And Planning Executive Joins Ipsos' Global Team

David S. Nemiah Brought On To Lead Proprietary Brand Equity Research

Global Research: Taking the World by Storm without Getting Wet

Global Research: Taking the World by Storm without Getting Wet

Central Location Testing: Still Golden In Its Golden Years

Qualitative Research Specialist Joins Ipsos

Experienced Moderator Kate Danaj Adds Qualitative Consumer Research Expertise To Ipsos

AP/Ipsos CASH Index (Consumer Attitudes and Spending by Household)

Downturn In Consumer Confidence For February

Americans Anxious About Future For Economy And Own Finances