Search
-
What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
-
Reach & Engage Football Fans
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
-
Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions
Top-Rated Audio System Brands Influence Half of Car Purchase Considerations
-
5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
-
Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
-
The Muppets Are Hot This Fall
This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.