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Pharma & American Hispanics: A Webinar To Grow Your Market Share
View this recorded webinar to learn more about how to effectively conduct Hispanic research in the pharma and healthcare sector.
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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What America *Really* Eats and Drinks on Super Bowl Sunday
An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
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Reach & Engage Football Fans
According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.
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Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions
Top-Rated Audio System Brands Influence Half of Car Purchase Considerations
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5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.