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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How brands can use context to cut through chaos and connect with customers
New chapter in Ipsos’ Insights to Activate series explains how creativity, empathy, and understanding can help brands connect with customers in chaotic times.
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[RECORDING] EQUALITY LOUNGE @ Cannes Lions
Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Creativity
Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.
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How the AI revolution will reshape the ways we create, work and play
Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.
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Shifts: Creativity democratized, globalized and immersive
A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.
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How AI could make platforms more inclusive for everyone
Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.
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How AI and human insights can help designers think out of the box
People are still at the heart of product design. But new AI tools can generate ideas and extend the impact of human creativity, says Ipsos’ Alyson Heffernan.
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How AI will help tomorrow’s creators push artistic boundaries
When used with intention, AI can facilitate entirely new modes of creative expression. But that means developers should be listening to what artists want from these tools, says artist and RISD professor Daniel Lefcourt.
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Why AI shouldn’t be used as a shortcut for craftsmanship
Literature is at a crossroads — but it will remain a human endeavor, says Cheryl Lu-Lien Tan, the George R.R. Martin chair in storytelling at Northwestern University.