Search
-
Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
-
Ipsos Consumer Tracker
Saving more money is the top new year’s resolution that Americans plan to make
-
[WEBINAR] KEYS: The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
-
Americans are worried about the U.S. falling behind on investing in airport security technology
New Ipsos poll conducted on behalf of the U.S. Travel Association finds that nearly all Americans agree it is important for the U.S. to provide a safe and efficient travel experience ahead of hosting major international events in the next few years
-
Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
-
What luxury events reveal about consumers’ premium experience spending
Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.
-
How livestreaming is shifting fan engagement in the attention economy
Livestreaming platforms have made it possible for fans to go from passive consumption to real-time connection. Rachel Delphin, CMO for Twitch, thinks that shift will shape the future of fandom.
-
Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
-
Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.