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How political, economic and climate uncertainty will shape the future of risk
If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.
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Shifts: AI, globalization and social media
From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.
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Why our crisis plans need more focus on preparation and resilience
When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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One in four current undergraduate students are at risk of not completing college
Finances, changes in motivation, and mental health are the top reasons at risk students have considered leaving school according to Sallie Mae/Ipsos polling
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Most Americans support access to medication abortion
Axios/Ipsos poll: Four in five Americans say the FDA should continue approving and regulating medicines in the U.S.
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Wellness
Emerging technologies and changing perspectives could help Americans live longer and healthier lives. Here’s what that could look like — and what it’ll mean for brands and businesses.
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How AI, new drugs, and your DNA will help us live better for longer
What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
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Shifts: Three forces that will shape the future of wellness
Ipsos Strategy3’s Trevor Sudano looks at the forces that could transform health and wealth in America, from rising temperatures to rising medical bills.