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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The presidential race remains close
ABC News/Ipsos polling shows Trump is trusted more on the main issue: the economy
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The day after November 5th
Below are five charts on how Americans feel about the stakes of the election and the potential for violence after the election
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Americans are divided on the top priorities for next president
Trump and Harris continue to be in tight race in the latest Reuters/Ipsos polling
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The link between media consumption and public opinion
Below are five charts on how news source affects Americans’ views on the issues and how this might affect the 2024 election
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How obesity drugs, politics and climate change are shaping the future of food
In the six years since our first Food issue, several of What the Future’s future scenarios have come to fruition. Editor Matt Carmichael looks at those shifts and others that will shape the decade to come, from obesity medications to politicization.
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How private-label brands are redefining value for food consumers and retailers
Better quality and differentiated benefits have driven cost-conscious consumers to more private-label brands, but the bigger opportunity is what comes next, according to TreeHouse Foods’ Amit Philip.
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Media source affects Americans’ understanding of crime, immigration, the economy
Findings of a new Ipsos poll shows that media source is also correlated with Americans’ perceptions of their personal economic situation