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[EVENT] Frontiers of Service Conference

Join Ipsos’ Trish Dorsey on June 23 @11am (Room GABELLI 324) for reasons why you need to Ditch The Spec Sheet.

Making Mystery Shopping Smarter: A Webinar About Design Optimization

Your mystery shopping program should be A. Fast, B. Simple, and C. Cost Effective.

Here, There & Everywhere

Are you delivering on your brand promise — across all channels? Probably not.

Mobile Methodology: Where Do We Stand?

by John P. Vidmar and Bogdan Dragomir

The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?

Integrating Research Across the Organization: Strategic vs. Tactical Loyalty Research

Mystery Shopping Experts Join Ipsos Loyalty to Bolster New Division

Mark E. Greene and Dolores Forget Leverage Extensive Experience to Deepen Ipsos Loyalty Mystery Shopping Offering in the U.S.

Loyalty

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For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals