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One in four say they plan to set up a will soon
One in four Americans say they will set up a will or a trust soon, according to new data from the Ipsos Consumer Tracker.
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More younger people are hoarding cash; Dems are using coupons
One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.
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Meeting the Demand for Agile Insights
Revisit our detailed case studies illustrating how some of our clients have leveraged some of Ipsos' most agile solutions!
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Younger Americans are spending more on holiday gifts. Here's why that matters
For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.
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More plan to shop only online, but also say it’s important to shop local
People say it's important to support locally owned stores — but they also plan to shop mostly online this holiday season, according to the Ipsos Consumer Tracker.
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Everyone is concerned about data privacy, but the affluent are the most concerned
When it comes to their attitudes and expectations around data privacy, most Americans already expect the worst, according to the Ipsos Consumer Tracker.
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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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People still want to live in the suburbs
Have Americans' housing preferences shifted since 2017? One pandemic and a few housing market cycles later, the answer is: not much, according to the Ipsos Consumer Tracker.
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Why GLP-1 drugs’ impact on food will be more evolution than revolution
GLP-1s could revolutionize Americans’ diets, but brands and businesses need to consider these treatments in context, according to Erin Lash, director of consumer sector equity research for Morningstar.
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Which social shifts are changing how we’ll eat, drink and celebrate
Shifts in Americans’ lifestyles and social time are spurring new opportunities for innovation for bars and restaurants, says Diageo’s Efrain Rosario.