Search
-
Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
-
Identifying A Common False Positive: US Election 2024
Below are five charts that unpack some commonly held false beliefs about American elections
-
How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
-
How financial services providers can help customers deal with inflation
While banks cannot influence policies to impact inflation, they can show empathy and help alleviate customer economic anxiety by launching new products and services to help them cope, and ultimately deepen trust and win new customers.
-
Americans have more confidence in the economy than a year ago
Americans are more confident than they were a year ago in investing in the stock market (43% say they are confident now vs. 34% a year ago); taking out a loan (43%/35%); buying a new home (36%/31%), according to new polling from the Ipsos Consumer Tracker.
-
Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
-
Announcing the 2023 Fox CARD-Ipsos Dissertation Proposal Award
This collaborative initiative serves to recognize PhD dissertation proposals that explore the complexities of decision-making and related topics through an interdisciplinary lens.
-
Our holiday shopping attitudes are quite consistent
Here's how people say they plan to shop this holiday season, according to new data from the Ipsos Consumer Tracker
-
Here's what mixed signals in personal debt look like
Americans are carrying more debt, and letting it hang out on our credit cards, but we’re also paying it down, according to new data from the Ipsos Consumer Tracker
-
We think entertainment is costing more, and it's impacting behavior
About half of Americans who have noticed higher ticket prices (51%) say they are going to fewer events, according to new data from the Ipsos Consumer Tracker.