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Canada and the U.S. Have the Most Inclusive Views of Nationality
Who is and is not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index compares countries’ acceptance of social and cultural diversity.
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Likelihood to Use Sharing Economy Services This Summer Declines Among Americans
Americans, Including Millennials Believe Traditional Services Provides Better Overall Experience Than Sharing Economy
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The Customer Experience Tipping Point
It’s no longer just intuition. Research confirms that customer experience is the top reason consumers choose a brand.
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Ipsos bolsters its Automotive Advisory Services
Ipsos adds automotive veteran David Letson to lead their Product Quality and Performance Automotive Quality Advisory Services
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Most Americans Have Been Charged with a Bank Fee in the Past Five Years, Including Two in Five Who Have Had to Pay ATM Fees
Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money
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Over Half of Americans Report Feeling Like No One Knows Them Well
Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.
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The Four Essential Steps for Building a Best-in-Class Customer Experience Culture
At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program.