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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.
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The Muppets Are Hot This Fall
This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.
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Ipsos Announces New Chief Financial Officer for North America
Margaret Kohler to Lead Ipsos' Finance Teams in the Region
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The Most Important Stop on Mom's Purchase Journey
When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.
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Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.
Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau
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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer
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While Nine in Ten Are Satisfied in their Relationship, One in Six Have Cheated on their Partner
Many Are Moving Away from More Traditional Views of Marriage, though Open Relationships Still Taboo