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Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival
Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active
Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity
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Ipsos Announces New Chief Financial Officer for North America
Margaret Kohler to Lead Ipsos' Finance Teams in the Region
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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management