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Most Home Owners Say They Considered the Tax Implications of Owning a Home Before Deciding to Buy
Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home
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Most Moms Surveyed Say They Would Rather Have Breakfast in Bed on Mother's Day Than Get Dressed Up and Go Out to Brunch
Relaxing in Bed All Day Defines the Dream Mother’s Day Plan for Nearly Two in Five
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Over Half of Americans Report Feeling Like No One Knows Them Well
Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.
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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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American Social Media Response to January 2018 Government Shutdown
This is how the American Public Loses Faith in Government. An analysis of social media indicates Americans blame both parties.
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Parents in the U.S. Are Optimistic About Their Financial Situation for 2018, With Nearly Six in Ten Expecting it to Improve
Seven in Ten Say They Will Reduce Debt and/or Save More, While More Than Half Believe They Will Be in Better Financial Shape for Retirement
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items