Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience.
For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes, preferences and behaviors. It’s allowed us to identify a powerful segment of affluent influencers that we call “Affluencers.”
- Affluencers spend 3.6X more across all categories.
- They’re early adopters of new products and technologies.
- They influence the purchasing and shopping behavior of the people in their network.
Affluencers are the explorers who blaze new paths—and the influencers who lead the rest of us forward. Simply put, what Affluencers are doing now is what everyone else will be doing next!
Download our latest white paper featuring detailed data and infographics sourced from our study demonstrating the power of this important audience.
[EVENT] SHEconomy Summit: Power & Influence
Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.