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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Two in five Americans gained weight during the pandemic
Those who gained weight report adding an average of 14.5 pounds
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
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“What Worries the World?”: Concern about COVID-19 is at its highest level since May 2020
One in two (50%) around the world say that Coronavirus is one of the top issues facing their country today. Many of the 27 countries surveyed show significant month-on-month increases in reported concern.
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic
New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
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How appropriate is it for brands to speak out about societal events?
New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue -
Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Overall uptick in optimism belies a growing disparity among income groups
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[WEBINAR] Digital Evolution of Mental Healthcare & Stakeholder Adoption
Join us for a complimentary webinar as we reveal results from new Ipsos research with national/regional payers, to help manufacturers refine their digital health offers.