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From the Pop Economy to Foreign Policy
As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.
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[WEBINAR] Sustainability Unwrapped: Lessons & Leaders in Sustainable Packaging
Please join us for an engaging webinar that offers a fresh look at sustainable packaging practices.
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Identifying A Common False Positive: US Election 2024
Below are five charts that unpack some commonly held false beliefs about American elections
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Humanizing AI: Real human data to generate and predict innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Among Republicans, Trump leads the Republican primary, gaining ground since September
New Reuters/Ipsos polling finds that the economy and reducing crime are the main issues for Americans when it comes to determining how they will vote
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So Much to Lose: Changing landscape of obesity in America
Revisit our recorded webinar exploring obesity, weight loss, and the broader implications for sectors from healthcare to food and beverage.
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Americans say 2023 was a good year, and think 2024 will be even better
Americans think 2023 was better than the three years before, according to the Ipsos Consumer Tracker
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Here's what the 2023 word of the year, 'authentic,' means for brands
More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker
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Some of Americans' concerns about AI are waning
Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker