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Ipsos Update - June 2020
Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.
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Ipsos Partners with Veterans Affairs in Fight Against COVID-19
Cooperative R&D agreement triggers the launch of the Biosurveillance Atlas Initiative
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U.S. consumer sentiment highest in 10 weeks
Americans are more confident about the employment outlook than they were during the Great Recession despite much higher unemployment numbers
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Cliff’s Take: Social Distancing No Longer the Name of the Game
Americans Can’t Resist the Temptation to Reemerge
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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Strong Desire for Travel, but heightened sense of risks will impact speed of tourism recovery
Desire to travel has intensified over the past few years, and the top dream destinations are Italy, Canada, Australia, France and Switzerland; however, current risks associated with travel may impede on the ability of many to reach these destinations.
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U.S. consumer sentiment rebounds slightly. . . again
Consumer confidence remains significantly higher than during the Great Recession; support for reopening the economy is growing
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold
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Cliff’s Take: Still Fearful, Americans Begin to Reemerge
Though still anxious about our coronavirus world, Americans are self-quarantining less