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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli
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Majority of Men Say They Would Be Likely to Take Hormone Pill or Injection as a Means of Birth Control, Regardless of Their Relationship Status
Eight in Ten Women Would Trust Male Partner to Take Contraceptive if Relationship was Long-Term, Though Trust in Partner Declines Notably for Short-Term Relationships
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Ipsos Expands Behavioral Science Practice with Key Hire
Jesse Itzkowitz, Ph.D. bolsters Ipsos’ commitment to advancing this exciting field of market research
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More than Half (54%) of Canadians Families are Financially Strained From Their Kids’ Extracurricular Activities – One in Four (27%) Has Gone into Debt as a Result
Parents Spent Over $1K on Activities in Past School Year Alone; Hockey, Language Classes and Dance Lessons Cost the Most
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Affluent Americans: 4 FinTech Trends on the Rise
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
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Petyr Baelish Tops Game of Thrones Death Poll Ahead of Finale
One in five Americans who watch Game of Thrones predict Littlefinger will die in the season 7 finale.
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Affluent Americans: Home is Where the Heart Is
It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.
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Americans Predict Next Game of Thrones Death
Petyr Baelish tops list once again in Game of Thrones Death Poll.
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Affluent Americans: 5 Surprising Facts
As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.
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Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.