Did you know that Affluent Americans:
- Outspend non-Affluent in 92% of categories measured
- Own non-luxury cars
- Prefer to spend on experiences over ‘things’
- Shop at mainstream big box stores
- Read more publications in relation to their wealth
The Ipsos Affluent Survey is the longest-running, most widely-used study of Affluent Americans. For over 40 years, publishers, agencies and brand marketers have used the insights from our studies of the lives, lifestyles, purchase patterns and media habits of financially successful Americans to plot future strategies, products, business development, and marketing communication. Ask us how to become a subscriber today!