Affluent Americans: 5 Surprising Facts

As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.

Affluent Americans: 5 Surprising Facts

The author(s)

  • Tony Incalcatera Senior Vice President, US, Ipsos Connect
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Did you know that Affluent Americans:

  • Outspend non-Affluent in 92% of categories measured
  • Own non-luxury cars
  • Prefer to spend on experiences over ‘things’
  • Shop at mainstream big box stores
  • Read more publications in relation to their wealth

The Ipsos Affluent Survey is the longest-running, most widely-used study of Affluent Americans. For over 40 years, publishers, agencies and brand marketers have used the insights from our studies of the lives, lifestyles, purchase patterns and media habits of financially successful Americans to plot future strategies, products, business development, and marketing communication. Ask us how to become a subscriber today!

Infographic: 5 Surprising Facts about Affluents

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The author(s)

  • Tony Incalcatera Senior Vice President, US, Ipsos Connect

Media & Brand Communication