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An Agile Approach to Innovation
Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.
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Millennials and Baby Boomers: Like Two Peas in a Pod?
Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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Families Spent Less Out-of-Pocket Last Year, Tapped More Scholarships and Grants, Says 'How America Pays for College 2016'
Families Making College More Affordable: Students Attending School In-State, Starting at Community Colleges, Working While in School, Living At Home, Accelerating Coursework
Bachelor's Degree is the New Norm: 90 Percent of Families With College Students Expect At Least A Bachelor's and More Than 50 Percent Expect a Graduate Degree -
Vacation Deficit Increasing in 2016 as Importance of Annual Vacation Rises Significantly, Number of Travelers Holds Steady
But Summer Vacationers will spend 11% more on average this year
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What Do Americans Do Before Hitting the Hay at Night?
Our latest U.S. Ipsos Omnibus infographic shows various sleep habits so take a look at our newest eNation Omnibus results for insights on the evening routines and sleep patterns of Americans.
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Sallie Mae and Ipsos Public Affairs: How American College Students Manage Their Finances
Washington, DC — On March 10, 2016, Sallie Mae and Ipsos Public Affairs published the first report in a new study, Majoring in Money: How American College Students Manage Their Finances adding to the current annual studies How America Pays for College and How America Saves for College.