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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Growth Opportunities In The Growing Leisure Economy
Using data from our recent barometer, Steve Kraus uses this month's column to explore the opportunities for media brands in the growing leisure economy.
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Puget Sound Residents Will Choose Relaxing over Shopping this Memorial Day
Most Residents Spending Time with Family and Friends this Weekend
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Reaching Indulgent Techies on LinkedIn
Are you looking to reach affluent techies who spend more on electronics and value quality over price?
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers
Convenience, Flexibility, and Fixed Spending Limit Seen as Top Benefits
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Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years
Among Those Expecting a Refund, One in Six Are Likely to Put the Money toward the Purchase of a Car
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Europe is on the Wrong Track Say Citizens in Ten of EU's Largest Countries - But Little Desire to Leave the European Union Outright
Faultlines Across Europe with Mediterranean Countries (Spain, Italy, France) Most Unhappy, But Central Europe (Germany, Poland, Hungary) More Positive
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Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents
New Product Offering Provides Insights Into Affluents' Online Behavior to Help Marketers Reach their Most Valuable Audiences