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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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Getting Sticky: Emotional attachment and profitable customer relationships
Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.
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[EVENT] CX Elevated, Presented by InMoment
Join Ipsos for a unique conference featuring experts and innovators who are blazing the trail to the pinnacle of customer experience.
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Getting CX into the Board Room
Now, more than ever, the importance of executing channel-agnostic CX programs (in your stores, online and in call centers) that go beyond measuring service and operational standards is key to success.
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Seven Ways to Embed Your Enterprise Feedback Management Program to Drive Sales
Create real change by embedding your system to drive the overall business vision.
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[WEBINAR] Fall in Love with Online Communities for Product Testing
Join us for a complimentary webinar during which we’ll share case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
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Winning Hearts & Minds: Loyalty in Action
Read our latest paper for tips and case studies about the importance of aligning brand promise with actual brand experience.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.