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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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On Average, Americans Are More Likely to Rate Women as Looking Younger After Using Particular Skin Care Product, Versus Looking Older
When Testing `Before' and `After' Pictures of Five Women Who Used Murad Products, Four Out of
Five Are Rated as Looking Younger in the `After' Photos -
Rock the Vote/USA Today Millennial Poll — September 2016
Washington, DC — The findings for the fourth USA Today/Rock the Vote/Ipsos poll were released today.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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Ipsos Connect Hires U.S. Strategy Leader
Sherrill Mane to Help Ipsos Clients and Research Teams Excel at the Intersection of Media, Advertising and Technology
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Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We Need New Rules about How Companies, Governments and other Internet Users Use Personal Data
Majority (57%) of Global Citizens are More Concerned
about Their Online Privacy, than One Year Ago -
Using Visual Semiotics to Think Beyond Segmentation
Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
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One in Three (35%) Americans Say Nobody Taught Them about Investing
Most (87%) Believe that Financial Literacy Should be Taught in Schools
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy