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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
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Lost In A Data Jungle? Nurture Your Research Ecosystem To Find Your Way Out
Read our detailed paper for practical tips on how to holistically map and fulfill your information needs.
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Raising Selfless Children in a Selfie World
National Parent Survey Reveals Misconceptions Around Building Character in Young Children
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Making Mystery Shopping Smarter: A Webinar About Design Optimization
Your mystery shopping program should be A. Fast, B. Simple, and C. Cost Effective.
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Should You Reward Staff for Five-Star Service?
Evidence suggests connecting pay with customer experience makes good business sense. Just prepare to manage the pitfalls.
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Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out
Personalized Handwritten Notes, along with Family Photos, are Items Most Likely to Make Cards
Stand Out During the Holiday Season -
Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out
Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.
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Are Millennials so different from their elders in the workplace?
The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.
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Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey
Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?
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Ipsos Advances Use of Behavioral Economics in Business
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing