Search
-
Financial Service Firms Win on Satisfaction, Lose on Brand Affinity
Ipsos Study Reveals that While Customers are Satisfied, They Sense Little Affinity or Differentiation Amongst Brands
-
Crist Retains lead in Florida Senate Race, While Gubernatorial Race Remains Close
Florida Governor and Independent Senate Candidate Charlie Crist leads over his Republican and Democrat opponents
In the Gubernatorial race, Democrat Alex Sink leads Republican contender Bill McCollum by one point, and trails the other Republican contender Rick Scott by three points - but about a quarter of Florida voters remain undecided -
How Green Initiatives Pay Reputational Dividends
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.
-
`Gradual Greening' of U.S. Tech Consumers
Green Increasingly Top of Mind for Consumers, but Awareness on Specifics Vague
-
New Advertising Research Solution Assesses `Connection' Between Consumers and Brand Messages
Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times