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Making Employee Engagement a Focus

Power Your Ads With Brand Link

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Text Messaging and Email Dominate Wireless Internet Access

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand

Facing Reality with New Line Optimization Techniques

Consumer Study Shows Video Game Console Purchasing Behavior May Be Influenced By Vibration Feedback Technology

Ipsos Insight Study Shows Consumer Expectations Of PS3, Xbox 360, And Wii Portend Potential Market Share Shift For Sony, Microsoft, And Nintendo

Supplement Use Remains Strong; Consumer Confidence Declining

Nearly Two-thirds Of American Adults Take Dietary Supplements

RBC CASH Index: U.S. Consumer Confidence Increases Sharply

Consumer Sentiment Soars To Seven-Month High

AP/Ipsos Poll: Republicans Gain Some Ground In Battle For Congress

Sitting in the Director's Chair for New Product Launches

The Good Fortune of Not Being in the Movie Business