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Brands Increase Recall with TV/Digital Mix

Study by Google and Ipsos Shows the Power of Mixing Medias

Amazon Kindles the Fires of Consumer Desire

Ipsos Research Shows the New Kindle Fire is Not Apple's iPad, But It's No Slouch

Ipsos/ Reuters Poll: November 2011

The American Business Elite Want Digital and Traditional Media

`How America Pays for College' Study Reveals Shifts in Reasons for Attending College: From Aspirational to Practical

Families Take Cost-Savings Measures, Increasingly Rely on Grants and Scholarships

Betty White Is America's Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase

Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers

For the First Time, Fantasy Sports Play Tops 35 Million North American Players

Nearly One in Five Males Have Participated in Fantasy Sports in the Past Year

Concept and Idea Testing Just Got Faster!

Ipsos Vantis Increases KPI Reporting Speed to 1 Week in its "Vantis Concepts" Offering

Loyal or Lazy: Understanding the Instinctive Consumer

Ipsos Understanding UnLtd. Reinvents Market Research Reporting

QualTV Delivers the Real Scoop on Market Research Reports