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[WEBINAR] What the Future: Reality
The future of reality (augmented, mixed and virtual) is perhaps the next great frontier for people and for brands.
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The Brazilian election heats up
This week we examine the political and economic factors surrounding the Brazilian election.
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Ipsos Core Political Survey: Presidential Approval Tracker (08/10/2022)
This week’s Ipsos Core Political has President Biden with a 40% approval rating, as nearly a third of Americans believe the economy is the nation’s biggest problem.
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Majority of Americans would vote in favor of abortion legality in hypothetical state-level ballot measure
New Ipsos/USA Today poll finds support for deciding abortion rights at the state level using such a ballot measure exists across party lines
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, the Ipsos UU Inclusion Council is hosting an interactive market research seminar and Q&A session for minority-owned, and women-owned businesses. Join us!
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Wisconsin School of Business Marketing Summit
Ipsos is delighted to be taking part in the Wisconsin School of Business Marketing Summit, designed for alumni, industry friends, and the up-to-date marketer (you!). Join us for intimate conference sessions that satisfy and inspire curiosity, unlock new ideas, and provide attendees actionable ‘next-steps’ or ‘take-a-ways’.
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Latinos lean Democratic on climate change, safety as midterms draw closer
New Axios/Ipsos poll finds views more split on immigration among this audience
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Changing norms around free speech?
What are the limits of free speech? Are the boundaries shifting? And, if so, will these shifts be just normative? Or will they be institutional? We take a stab at understanding these ideas in five data points.
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Here’s what inflation is changing (and what it isn’t)
In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.